THE ENGAGEMENT THEORY
Most Businesses seek out Public Relations because they want to be featured in the news or quoted in a magazine article. However, the foundation of Public Relations is delivering an experience that ensures your brand is an easy “Yes” at each consumer touchpoint.
The Engagement Theory is a playbook for founders, brand managers, and communications teams to identify and understand their ideal consumers to implement tactics that encourage two two-sided conversations to collect and analyze data to continuously evolve your business and brand.
With your pre-order, you'll get the first look at The Engagement Theory - complete with creative antidotes, thought starters, worksheets, and case studies that will help lay the foundation for your business to launch a new product or service, elevate your brand experience, and engage with your audience to drive culture and create community.
Drives brand loyalty through intentional interactions across each consumer touchpoint.
The Engagement Theory