Most Businesses seek out Public Relations because they want to be featured in the news or quoted in a magazine article. However, the foundation of Public Relations is delivering an experience that ensures your brand is an easy “Yes” at each consumer touchpoint.

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The Engagement Theory is a playbook for founders, brand managers, and communications teams to identify and understand their ideal consumers to implement tactics that encourage two two-sided conversations to collect and analyze data to continuously evolve your business and brand.

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With your pre-order, you'll get the first look at The Engagement Theory - complete with creative antidotes, thought starters, worksheets, and case studies that will help lay the foundation for your business to launch a new product or service, elevate your brand experience, and engage with your audience to drive culture and create community.