Meet Jasmine
Jasmine LaVerne is the media entrepreneur, consultant, and publicist responsible for pioneering a new genre of Public Relations blending Entertainment and Social Impact as a medium to influence the next generation of leaders.
Balancing a career at the intersection of building communications campaigns for top agencies and producing events for legacy organizations advancing the equity of people of color, Jasmine has developed an approach to create Public Relations and Marketing programs that build narratives that drive social impact and engage audiences.
In 2019, she launched Jasmine LaVerne & Co. to advocate for underestimated, consequently underrepresented, creatives and entrepreneurs moving the needle in the communities they serve. Her clients have been featured in Black News Channel, Food and Wine, Black Enterprise Magazine, and Mogul Millennial.
Jasmine has received recognition by American Business Women’s Association - Diamonds of South Bay Chapter as the 2020 Young Women Entrepreneur of the Year.
CULTURE OWNS THE NARRATIVE;
MEDIA DRIVES IT.
Public Relations is often said to be more powerful and enduring than any other element of brand communications. Through campaigns that empower culture and community, Jasmine LaVerne and her team create space to give a voice to marginalized communities, exchange ideas, and influence action.
The Work
Jasmine LaVerne and Co.’s signature Public Relations campaigns craft narratives for lifestyle brands, thought leaders, community organizations that drive movement towards their mission of social, political, and economic change. We work with our clients to understand the needs of their key audience, what drives them, and how to effectively engage within the communities they serve. We create timely yet sustainable campaigns at the three core stages of brand development and community engagement - Launch, Elevate, Expand.
Results that Drive Return on Influence
Jasmine Laverne & Co. works with a team of independent creatives and media executives to redefine the “full-service agency” concept. Just like our clients, which range from lifestyle brands to impact-driven thought leaders, our services are also diverse. Analyzing the social and cultural currency of your brand, we rely on impact and data to develop multimedia programs that build brand trust.
Our campaigns are creative, fearless, and memorable, giving your brand a relevant voice that drives growth. We’ve developed integrated solutions for startups, thought leaders, and community-driven brands helping them define their why, secure coverage in top media outlets, connect with industry players, and develop campaigns that transform audiences into communities.
CLIENTS SEEN IN:
WHAT PEOPLE SAY
Kembo, Atlanta
Jasmine is a pleasure to work with. Her task was to generate buzz on the ground at our Us in Lupus event at Sephora in Westfield Century City Mall.
Her response: Book Tichinia Arnold to moderate. She understood the sensitives of the client and audience to bring the right media to cover the event. Jas brings new and exciting insights on media, she’s resourceful, and, most importantly, she brings results.”
Autumn, Los Angeles
As someone who is not social media savvy, it was wonderful to receive additional insight into how one can navigate the arena. Jasmine is very knowledgeable, patient and generous with her insights. I found my consultation with her to be well worth the time, energy and investment. She has great ideas and connects on both a personal and professional level.